|Black eau de parfum|
Lady Gaga Fame is the first ever black eau de parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame...
Perfume is always a weird thing to hype because there's no way to convey exactly what it's like until you let people sniff it for themselves. Lady Gaga's doing her best, though, by publishing a long press release about her forthcoming fragrance, called Fame, on her website today. As previously reported, it comes out this September, and the ad campaign was directed and photographed by Steven Klein; the bottle (shown) was designed with Nick Knight.
The actual scent itself, which Gaga has described as smelling like everything from "blood and semen" to an "expensive hooker," sounds very complicated. According the the release: