“The whole philosophy of BECCA is about creating a natural, flawless look. Its really about skin looking amazing; everything else is secondary”. Rebecca Morrice Williams, BECCA founder
Enabling all women, regardless of age or ethnicity, to achieve a natural looking, flawless complexion is the bedrock of the BECCA philosophy.
BECCA originated from the simple desire to find the perfect foundation. Frustrated by her own inability to find the miracle product, Australian Makeup Artist Rebecca Morrice Williams created the ultimate range of skin-perfecting products to make it possible for all women to experience the pleasure of a flawless and radiant complexion, regardless of their age, skin tone or skin type. From its inception in 2001, BECCA has quickly become known within the industry as the go-to brand specializing in skin cosmetics.
Today, BECCA is available in over 250 locations worldwide in over 27 countries, with a brand presence in the world’s most prestigious department stores, beauty boutiques, exclusive award-winning hotels, niche hair salons and high-end spas. This now includes the exclusive Flawless Style Boutique, Lagos.
With arguably the world’s finest foundations, concealers and powders, BECCA has been snapped up by celebrities like Beyoncé Knowles, Naomi Campbell, Alicia Keys, Venus and Serena Williams and Thandie Newton.
BECCA is now available in Nigeria, distributed and marketed exclusively by Flawless Style a luxury lifestyle brand owned by celebrated ex-Investment Banker and Stylist, Laide Sjumarken.
Flawless Style cosmetics and Skincare provides women of color with skincare products and cosmetics that perfectly suit their skin type. Being the exclusive distributor of BECCA cosmetics in Nigeria, Laide is very proud to show case the brand to the many cosmopolitan and beauty savvy women represented in the Nigerian market.
"What sets BECCA apart is the quality of the product and the varying ranges that accommodate different skin types," says Sjumarken. The introduction of BECCA to Nigeria will see women being spoiled for choice as the brand will challenge already established products in the market.
"We are very excited about BECCA. My aim is to establish it as the preferred makeup brand in Nigeria. My long-term aspiration is to open other BECCA retail outlets throughout the country and across West Africa," says Sjumarken.
BECCA products can be found at Four Points Hotel in Oniru, Nail Place on 32 Musa Yaradua in Victoria Island as well as at 111 Dolphin Plaza, Dolphin Estate, Ikoyi.
For more information contact;
Laide Sjumarken
Tel: 01-8820190, 08122245641, 44-7779996818
www.flawless-style.com
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