In exchange for completing the 5k run, she'll be giving away some seriously covetable prizes. Everyone who runs will receive a £50 gift voucher to spend in the store, plus a T-shirt created by talented print designer Simeon Farrar. The top fundraisers will receive a seriously covetable goodie bag, including Victoria Beckham sunglasses, tea at The Ritz, luxury pedicures and manicures and jeans by Paige Denim, J Brand and James.
"I am so proud to be a patron for Jeans for Genes, it's so important to make more and more people aware of the fantastic work that they do," said Ida. "This year, I'm hoping to raise more money than ever, and am teaming up with friends, colleagues, celebrities and journalists to run the adidas Women's 5k Women's Challenge as Team Donna Ida. We're already having lots of fun training, and we're promising goody bags plus cupcakes and Champagne after the race as an incentive to raise as much money as possible and smash our £50,000 target."