Though he wasn’t ready to spend the night there, Ryan Kwanten (a regular wearer of the Boss brand) seemed to feel right at home in the Hugo store. “I know it’s a weird comparison, but the lighting is quite similar to set lighting in here,” the Aussie actor observed, as he leaned against one of the Grecian-style white columns lining the center of the store. The soft red overhead lighting he was describing was a major focus in the design element, the scarlet hue being the mainstay color of the Hugo brand identity, according to Hugo Boss creative director Eyan Allen. Kwanten added, “It can’t detract too much, in this case, from the clothes.” The handsome True Blood star was the one drawing eyes away from the pieces hanging nearby. Looking sharp in his suit, he confessed, “In Australia, we don’t like to look like we try too hard when we dress, but I have learned to dress up my style. And I just recently discovered skinny jeans.” But, he clarified, “not so tight that anyone would question my manhood or anything.”
—Kristin Studeman
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