BERLIN FASHION WEEK.

From January 19 - 22, 2011 a great selection of German and international designers will show their latest collections under the umbrella of Mercedes-Benz Fashion Week Berlin at Bebelplatz, in the historic heart of Berlin. More than 40 brands are part of the event and contribute to a strong week for industry professionals attending the runway shows. 

Many returning and new designers build a strong line-up for the season Autumn/Winter 2011. The following shows, presentations and receptions are part of the official schedule: AF. Vandevorst, Allude, Anja Gockel, Augustin Teboul Installation, Baltic Fashion Catwalk, Blacky Dress, Bllack Noir, Burda Style Group Cocktail, ('Est Tout, Escada Sport, Eva & Bernard Presentation, Dawid Tomaszewski, Dimitri, Frida Weyer, Gala Fashion Brunch, Green Showroom, G-Shock Launch Featuring Rinzen, Guess Jeans, Hugo by Hugo Boss, Irene Luft, Kaviar Gauche, Kilian Kerner, Lala Berlin, Laurel, Lena Hoschek, Lever Couture, Maicco, Marcel Ostertag, Mercedes-Benz & VOGUE Fashion Night, Michael Sontag Installation, Michalsky, Mongrels In Common, Odeeh Installation, Patrick Mohr, Perret Schaad, Puma & Sakina M'sa Launch The Iconic Grip Bag Edition, Rena Lange, Romanian Designers, Schacky and Jones Installation, Schumacher, Stephan Pelger, Unrath & Strano And Vladimir Karaleev.

The winner of last season's Designer for Tomorrow Award PARSIVAL CSERER presented by Peek & Clop¬penburg Dusseldorf will show his first solo collection. Title sponsor Mercedes-Benz will present a group show of three Swedish designers that are coming to the German capital for the first time: CAMILLA NORR¬BACK, DIANA ORVING and IDA SjOSTEDT. 

"Again this season we are able to use our global fashion platform to showcase international designers next to extraordinary German designers at Mercedes-Benz Fashion Week Berlin," says Anders Sundt Jensen, Vice President Brand Communication Mercedes-Benz Cars. "With support from the Swedish Institute Stockholm we can offer the perfect platform for three Swedish designers to be showcased in front of the fashion world in Berlin."

Berlin, now considered one of the fashion metropolises of Europe, will host thousands of industry guests to Mercedes-Benz Fashion Week Berlin as well as to the contemporaneous trade shows that will be taking place such as Bread & Butter, PREMIUM and others. The confluence of the city's creative energy and the commercial business opportunities stand to continue the increase of global perception of Berlin as an international fashion capital. 

"The large number of shows and events within the framework of Mercedes-Benz Fashion Week Berlin shows the huge interest in being part of the new fashion metropolis that Berlin has become", states Maia Guarnaccia, Vice President lMG Fashion, Europe. "We are very thankful for our sponsors' support in implementing the event and their commitment to underwriting these cultural and creative opportunities for the industry."