ECOWAS FASHION WEEK 2015 (SECOND EDITION)

The Economic Community of West African States makes its 40
th Anniversary with a fashion Week in Cotonou, Republic of Benin.
Ecowas
Fashion Week currently in its second edition is recording successes
already on the building “fame board”. The organizers of EFW are mostly
interested in building, expanding and encouraging fashion, and a common
market hub amongst the West African States. ECOWAS-governed region is
comprised of fifteen (15) countries: Benin, Burkina Faso, Cape Verde,
Cote d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali,
Niger, Nigeria, Senegal, Sierra Leone and Togo.
ATTENDANT BENEFITS OF ECOWAS FASHION WEEK
The average African youth is known for their vibrant and entrepreneurial spirit especially if in an enabling environment.
Apart from the chrematistic gains of ECOWAS FASHION WEEK in the region,
one other key benefit will be the entrepreneurial engagement of youths
across the 15 countries. Fashion creatives in designing, manufacturing,
makeup artistry, styling, media, PR, photography, and beauty segments
will be brought on board.
Awards and recognitions like “Lifetime
Achievement Award” and The “ECOWAS Young Designer of the Year” will be
given to designers who have contributed immensely in the area of fashion
and most outstanding upcoming designer respectively. Being a yearly
event, this will spur healthy competitiveness among young upcoming
designers in the ECOWAS region to put in originality in their work.
One
critical benefit when Ecowas Fashion Week kicked off was putting Africa
on the world map thereby attracting mainstream investors in the region.
It is also interesting that ECOWAS is celebrating its 40
th
anniversary, and the beautiful Republic of Benin has been selected to
host the Fashion Week, this is set to boost the tourism visibility of
the country which is part of the objectives of Ecowas Fashion Week. The
40
th Anniversary inauguration will be done by the Prime
Minister of Benin Republic followed by a fashion exhibition and the
event proper.
ECOWAS FASHION WEEK are partnering with top buyers
who will be exposed to the raw ingenuity of these fashion creative. With
reference to this, Joan Okorodudu said, "I am overwhelmed and honored. I
am excited about this event and I think, the West African people
especially the people of Benin Republic are more excited than me.” The
organizers of the EFW are so bent on the success of the event that it
defeated the effect of Ebola during the maiden edition, recording major
turnout in attendance and participation.
In this second edition,
anticipation gets a step higher as the organizers – IBCNL, Lagos Nigeria
teams up with major corporate bodies in the Republic of Benin such as
Trinity Events (handling the event) and Angels Modeling Agency to launch
the 2
nd edition of the ECOWAS Fashion Week. The event will
be attended by many International Super Models, Celebrities, Renowned
African Designers, and several other fashion brands.
Basically, the objectives of this fashion week are:
- To revive the African culture through fashion.
- To promote the dignity of womanhood.
- To open new windows of business opportunities.
- To encourage indigenous fashion designers.
- To redefine fashion shows by showcasing other fashion accessories.
- Encouraging the exportation of local designs in the region.
For all press attendance and media houses, press registration form is free and available on the Official Ecowas Website (
www.ecowasfashionweek.com).
CONCLUSION
Billed to take place between 28th to 30th August 2015, ECOWAS FASHION WEEK will be holding at the world-class
Dreambeach Hotel, Cotonou, Republic of Benin.
Media Contact: Adekunle Ralphie
Email:
info@ecowasfashionweek.com